ApISholes × CITYPEAKNY
For Avrumy · September 2026

How to start using AI. One thing at a time.

Everything I told you, in the order it makes sense. Tap through, one thing at a time. First thing on the list is the only thing you need this week.

Show me what to do today
First, the picture

The motor, the car, and the license

Every AI product you hear about is the same three things stacked on top of each other. Once you see the stack, the noise goes quiet.

1 of 3

The motor

The model. GPT, Claude, Gemini. It does the thinking.

You never touch it directly, and it gets swapped for a newer one every few months. Don't get attached.

Like the engine in a truck. You care that it's strong. You don't drive the engine.
2 of 3

The car

The app built around the motor. ChatGPT. Claude. That's where you type, upload plans, keep projects.

This is what you actually drive. It remembers your files and your instructions. Switch cars and you leave all of that behind.

You're driving ChatGPT. Good car. Stay in it.
3 of 3

The license

Knowing how to instruct. What to tell it, what to give it, how to check what comes back.

The license works in every car. Motors change, cars change. The license is the only part that's yours, and it's the part worth your time.

Everything below is the license.
One lane. You're on ChatGPT. Don't hop to another app for the same job. Spend the effort on the license, not on comparing cars.
Start today

One job. Same customer, same conversation, just run it through the chat.

Don't change how you work. Pick one live job, name it by its address, and do everything you'd do anyway inside one chat: the customer's messages, the plans, the numbers, the proposal, the back-and-forth. That one job teaches you more than every video below.

One job, one chat. Next job, new chat, same Project. Never mix two jobs in one chat.
1
Open the job
New chat in the City Peak NY Project. Name it the job address, like "91 East 111 St." Everything about this job lives in this one chat from now on.
2
Put the customer in
Paste the WhatsApp conversation so far, then run this:
Say this
Here is the customer and everything they've said so far: [paste]. Tell me in plain English who they are, what they want, what they're worried about, and the three things they didn't say that I should ask before I price anything.
3
Put the job in
Upload the plan, or the photos from the site visit, then run this:
Say this
Here are the plans and photos for [address]. Tell me what you see: the areas, the materials, the sizes you can read. Then give me a rough takeoff table with a column "how I got this number," and flag anything you're guessing.
4
Price it your way
Now you do the part only you can do. Give it your numbers:
Say this
Here are my prices and how I'd build this: [talk it through]. Put it together as a line-item estimate in a table, with totals, and tell me anything that looks off or missing compared to the plan.
5
Send the proposal
Turn it into something the customer can say yes to:
Say this
Turn this estimate into a proposal in my voice: one paragraph of what we'll build, the line items with quantities and prices, what is not included, and three lines to close. Then draft a short WhatsApp message to send it with.
6
Keep the conversation going
Every time the customer writes back, paste it into the same chat:
Say this
The customer just said: [paste]. What are they really asking? Draft my reply, under 80 words, and tell me if anything in the estimate should change.
7
Close it out
Won or lost, finish the chat with this. It feeds your customer list and the How I Work file:
Say this
This job is [won / lost / on hold]. Write the customer note in my template for Keep, and tell me what to remember from this one for next time.
Then keep going. The next customer that writes you, open a new chat with their address and start at step 1. After three jobs it knows how you price and how you talk. That's the whole point.
Before anything else

Five ground rules. This is the attitude.

Read these twice. Everything below is easier if these stick.

1
Keep on using it. Use it, use it, use it.
If you don't use it, you won't learn, and the chat won't learn you. The first two weeks are the worst. Push every job through it anyway. Don't quit at the annoying part.
2
Prompting is the whole game.
How you ask is the license. Nobody is born with it. Take it as seriously as you took learning to read a plan.
3
Write your prompts down.
Don't type them fresh every time. When one works, save it. Your good prompts are worth more than the app.
4
Always say the goal.
Not "make a layout." Say "make a layout that sells this rooftop to the owner and keeps the fire lane clear." It can't aim at a goal you didn't give it.
5
Even if you like 10%, say which 10%.
"Pergola spot is right, everything else is wrong" beats "no." Tell it what to keep and what to throw. That's how it gets to know you, and it keeps getting better at you.
It keeps growing. The app gets better every few months, and it gets to know you the more you use it. You're not learning a tool. You're breaking in a new guy on the crew.
The rules

Twelve rules. Open one, do it, tap done.

0 of 12 read
1One home for the business

Make one Project in ChatGPT called City Peak NY. Every job, every proposal, every customer question starts inside it. Never in a loose chat.

The Project keeps your files and your instructions, so each new job starts already knowing who you are.

Do now: Projects → New project → "City Peak NY".
2Instructions always ready

The Project has an instructions box. That box is your license: who you are, what you sell, how you want answers, what it must never do.

When you catch yourself explaining the same thing twice, it belongs in the box.

Do now: paste the starter block from the "Your instructions" section below.
3Give it the file, not your memory of the file

Upload the plan, the PDF, the photos, the WhatsApp screenshot. Then describe the job in one plain paragraph.

AI is only as good as what it can see.

4Say four things in every prompt

The job. The result you want. The format (a list, a table, feet and inches). The limits (fire lane stays clear, budget, deadline).

Four short sentences beat one long paragraph.

5One master, numbered changes

For layouts and documents, keep one master version. Ask for changes as a numbered list with locations.

"1. Move the bench to the north wall. 2. Extend turf to the 6-foot line."

Approve the layout before you ask for pretty pictures.

6You are the expert. It is the fast helper.

You know when a paver count is wrong. It does not.

Check every number against the plan before it goes to a customer. Never send an estimate you did not read.

7Google Keep is your customer list for now

One note per customer or job, same layout every time: name, address, phone, what they want, next step, date.

When you need AI on a job, copy that note into the Project. Simple beats fancy until the business says otherwise.

8Other people's private information stays out

Customers' full details, other contractors' pricing, anything you were shown in confidence.

Describe it. Do not paste it.

9Three tries, then change the approach

Not getting what you need after three rounds? Stop pushing. Break the job into smaller pieces, or ask it: "What do you need from me to do this right?"

Frustration means the job is shaped wrong for the tool. It does not mean AI doesn't work.

10Twice means save it

Typed the same request twice? Save it as a prompt you reuse. The five below are your first set.

11Right tool for the job

ChatGPT is for words, numbers, lists, plans and quick pictures. It is not a drawing board.

A dimensioned rooftop layout needs a layout tool underneath. ChatGPT then writes, checks and renders on top. If you want help picking that tool, that's a session.

12Don't know how? Ask it.

Every time you're stuck on how to do something in ChatGPT, ask ChatGPT. Where's the button, how do I add a file, what does this do. It knows its own app better than any video.

"I want to do [this] and I don't know how. Show me where to click, step by step."
Your instructions

Paste this into the Project

Open the Project, tap Instructions, paste, then edit the lines in brackets.

Starter instructions · City Peak NY
You are the assistant for City Peak NY, a landscape design-build company in the New York area run by Avrumy Klein. We do landscaping, irrigation and lighting for rooftop terraces, backyards and commercial properties. Our tagline is "Built beyond expectation."

How I want you to work:
- Keep answers short and practical. Use feet and inches. Use tables for quantities and prices.
- When I upload a plan, first tell me what you see: sheet name, scale, the areas and materials labeled. Then wait for my instructions.
- For takeoffs and estimates: list every item with a quantity, a unit, and the assumption behind it. Flag anything not shown on the plan as "ASSUMPTION" so I can check it.
- For proposals and customer messages: warm, confident, plain English. No fluff. Never promise a price or a date I did not give you.
- For layouts: keep one master layout. I will give you numbered changes. Do not create a new version unless I ask.
- If you are not sure, ask me one question instead of guessing.
- Never invent product names, prices or code requirements. Say "I don't know, check with [supplier/architect]."

About my business (edit me):
- Typical jobs: [rooftop terraces in NYC, backyard patios, planters, pergolas, low-voltage lighting, irrigation]
- I price by: [square foot of pavers, linear foot of edging, per planter, per fixture, plus labor by the day]
- My crew: [size], my suppliers: [names]
- What I hate doing: takeoffs and estimating. Help me do them faster and check my numbers.

Set up the Project in four steps

On your computer

First time in Codex
I run a landscape design-build company and I just opened Codex in the ChatGPT desktop app for the first time. Explain in plain English what Codex is for, what it can do for a contractor like me, and walk me through one small first task step by step. Ask me one question at a time.
The habit that matters most: whenever you don't know how to do something in ChatGPT, ask ChatGPT. It teaches you itself, one click at a time.
How do I…
I want to do [what you want] in ChatGPT and I don't know how. Show me where to click, step by step, for the [phone / desktop] app. Keep it short.
Teach it how you work

Fifteen years is in your head. Get it out, by talking.

It only knows what you tell it. How a job comes in, how you read a customer, what you weigh before you price, how the conversation goes. None of that is in any book. Feed it a little every day and it starts thinking like your crew, not like a chatbot.

Start here, once

Kick-off interview
Interview me about how I actually run City Peak NY. One question at a time, short questions, and let me answer by voice. Start with how a job comes in and what happens first. When we're done, write it all up as a file called "City Peak — How I Work" in plain English, organized by stage, so you can use it on every job from now on.

Then one topic at a time

Pick one when you have ten minutes. Order doesn't matter.

1 · How a job comes in
Ask me how a job usually comes in and everything that happens after: first call, site visit, quote, deposit, build, final. Ask what I do at each step and what usually goes wrong. Then add it to "City Peak — How I Work."
2 · How I read a customer
Ask me how I read a customer in the first ten minutes: what I look for, the questions I ask, how I can tell what they'll spend, and the red flags that make me walk. Then add it to "City Peak — How I Work."
3 · Types of customers
Ask me about the different types of customers I deal with: homeowners, condo boards, property managers, architects and GCs. For each one: who decides, who signs, what they care about, how fast they move. Then add it to "City Peak — How I Work."
4 · How the conversation goes
Ask me how the sales conversation usually goes from my experience: what they always ask, the objections I hear, the moment they decide, what closes it and what kills it. Then add it to "City Peak — How I Work."
5 · What I weigh before I price
Ask me what I think about before I put a number on a job: access and hoisting, weight on the roof, water and electric, permits, season, crew, how much I trust the customer. Then add it to "City Peak — How I Work."
6 · Two jobs, two stories
Ask me about one job that went great and why, and one that went bad and why. Pull out the lessons and add them to "City Peak — How I Work."

Save it where it lives

The Friday habit

End of the week, one voice note into the Project. What happened, who you met, what surprised you. It updates the file. That is how it learns you.

Friday dump
Here's what happened this week: [talk]. Update "City Peak — How I Work" with anything new you learned about how I run things or how customers behave. Show me only what you changed.
Google Keep, connected

Keep stays your notebook. Drive is the bridge.

Straight talk: ChatGPT has no Google Keep button, and Google doesn't open Keep to outside apps. ChatGPT does read Google Drive. So Keep feeds one Google Doc, and the Project reads that doc. Ten minutes once, then a minute a week.

Step 1 · Write every customer note the same way

Same seven lines, every note. That is what makes it readable for AI.

Keep note template
CUSTOMER: [name]
PHONE: [number]
ADDRESS: [street, city]
JOB: [what they want, in one line]
STATUS: [lead / site visit / quoted / scheduled / in progress / done]
NEXT STEP: [what] by [date]
NOTES: [anything else: budget hints, access, who referred them]

Step 2 · Make the one doc Keep feeds

Step 3 · Plug Drive into the Project

Add to Project instructions
My customer list lives in the Google Doc "City Peak — Customers & Jobs" in Google Drive (one heading per customer, same fields every time). Before you answer anything about a customer, read that doc first. If a customer is not in it, say so instead of guessing.
If the Google Drive button isn't there (some plans hide it): download the Customers doc as a Word file and upload it under Files. Re-upload when it changes. Same result, one extra step.
Quick way for one note, on the phone: open the Keep note → Share → ChatGPT. It lands in a new chat; move it into the City Peak project from the chat's menu.

What to say once it's connected

1 · Who needs a follow-up
Read "City Peak — Customers & Jobs". List everyone with STATUS quoted or site visit, with their NEXT STEP date. Who needs a call or a message this week? Put the most overdue first.
2 · Follow-up message for one customer
From "City Peak — Customers & Jobs", pull [customer name]. Draft a WhatsApp message in my voice, under 60 words, that moves them to the next step: [deposit / decision / site visit date]. Warm, no pressure.
3 · Clean up a new lead
I just typed this into Keep: [paste]. Rewrite it in my customer template (CUSTOMER, PHONE, ADDRESS, JOB, STATUS, NEXT STEP, NOTES) so I can paste it back. Then tell me the one question I forgot to ask them.
4 · Monday list
Read "City Peak — Customers & Jobs" and give me a Monday list: the five things to do this week, each with the customer name, phone, and why it matters now.
5 · What's missing before I quote
Take [customer name] from the Customers doc and the plan I uploaded for that job. List what I still need from them or the architect before I can price it. Short bullets.
6 · Two-week sweep
Go through "City Peak — Customers & Jobs" and flag anyone I have not updated in 14 days. For each, suggest a one-line check-in.
Your first five

Prompts to copy

Fill the brackets, paste, go.

1 · Read a plan
Here is sheet [A.4.17] from the architect. Tell me the scale, list every material and tag you can read, and give me a table of areas by material in square feet with your assumptions marked.
2 · Rough takeoff
Using that sheet, build a takeoff table: pavers (SF and count at 24x12), composite deck (SF), turf (SF), planters (count), light fixtures by tag (count), pergola (size). Add a column "how I got this number." Flag anything not on the drawing.
3 · Proposal draft
Turn this takeoff into a proposal for the customer in my voice: one paragraph of what we will build, a table of line items with quantities (prices left blank for me), what is not included, and a 3-line closing. Plain English, no jargon.
4 · Customer reply
Here is a WhatsApp message from a customer: [paste]. Draft a short, warm reply that answers the question, confirms the next step and asks for [the one thing I need]. Under 80 words.
5 · Layout change list
Here is my master rooftop layout. Apply these numbered changes only: 1. [ ] 2. [ ] 3. [ ]. Keep everything else exactly as is. Then list what you changed so I can verify.
Watch these four

Beginner videos. No app-building.

One basic big one, one on the modes inside ChatGPT, one long one on what AI really is, one short one on why it needs your data.

Kevin Stratvert — ChatGPT Tutorial for Beginners: How to Actually Get Work Done with AIThe big basic one. Start here. Every button, in order, for someone brand new. Nothing about building apps.Watch first, all of itThe AI Advantage (Igor Pogany) — ChatGPT Work quick-startChatGPT's Work mode: the part that makes finished files, proposals, spreadsheets. Same account, different mode. This is where Codex's cousin lives.After the first oneAndrej Karpathy — Deep Dive into LLMs like ChatGPTThe long one. Three and a half hours from the guy who helped build this stuff, made for regular people. What AI actually is, versus what people think it is. It is not an employee. It is a very fast guesser that gets better with what you feed it.One evening, or in pieces over a weekWhy ChatGPT Keeps Giving You Generic Answers (and How to Fix It)Short. Why it sounds like nobody until you give it your stuff.Ten minutes
Data is number one. There are 8 billion people, 8 billion tastes, 8 billion ways to price a patio. Out of the box it answers on the common ground, which is nobody's job. Your plans, your prices, your customer notes, your voice: that is the guardrail that makes it land on your ground. Data, data, data. Feed it before you ask it.